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Liz Claiborne Inc. considering the sale of prAna


Submitted by notch on 2007-07-11

Rating: 12345   Go Login to rate this article.   Votes: 2 | Comments: 12 | Views: 7288

by Matt unknown


SportsOneSource Media reported on July 11 that Liz Claiborne Inc. is looking to cut expenses and simplify operations by selling 16 brands, one of which is prAna. The report states that LC has recently had poor department store sales, but no further details were reported. Not mentioned in the report was the fact that the consideration of these divestitures comes just weeks after the death of Liz Claiborne herself.
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12 Comments CommentAdd a Comment

 coastal_climber
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 2007-07-11
Will this bring the cost up or down?
 stonefoxgirl
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 2007-07-11
whatever, maybe the quality of their product will return and be worth what you pay for an item
 donkey
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 2007-07-12
wait, liz claiborne is dead? awww, a world mourns
 grinspoon
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 2007-07-12
This is great news!
 boboangel
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 2007-07-12
It isn't necessarily great news: CNN Money says that they might "sell, license out or possibly discontinue" PrAna and the other brands. (source: http://money.cnn.com/news/newsfeeds/articles/djf500/200707111817DOWJONESDJONLINE000929_FORTUNE5.htm)
 the_pete_war
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 2007-07-15
Well, if it's true, many of us can join and buy the brand, no?
 kriso9tails
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 2007-07-16
It's highly unlikely that PrAna will be discontinued. It will most likely be sold. Liz Claiborn bought it in November 2005 for roughly $50 million. At that time PrAna's revenue was something around $30 million per year, and since acquisition that figure has grown substantially.

I can't imagine it selling for less than it was bought, and the projected price is upwards of $75 million... just in case if anyone was interested in scooping it up.
 unrooted
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 2007-07-19
You really think the quality has dropped??? Exactly the opposite is true, them damn mojo shorts lasted about one season before, my new ones look brand new after 3 solid months.
 crackrn
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 2007-07-19
I was going to ask the same thing. I haven't noticed either an increase or decrease in quality since LC bought prAna and the price is still the same...high!
 avk
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 2007-07-31
cut and style need to improve for women prana especially for the price. thank goodness for the bi-annual sale. however, the owners/founder (beaver & wife) are really nice and contributed back to climbing community. obviously very good business people.
 secretninja
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 2007-08-01
i <3 prana...besides everyone knows prana manpri's up your climbing ability by at least half a number grade!
 aberos
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 2007-08-07
its true! i was climbing a measley 7b, but then i got a pair of manpris and sent 3 9a climbs in half an hour

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