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Mountain Khakis to Launch new Snake River Synthetic Collection


Submitted by admin on 2009-06-10

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MOUNTAIN KHAKISŪ TO LAUNCH NEW SNAKE RIVER SYNTHETIC COLLECTION

(Jackson Hole, WY - June 2, 2009) Mountain Khakis, a premier outdoor-lifestyle apparel brand "Built for the Mountain Life", introduces its new Snake River Collection for Spring 2010 delivery.

The highly-anticipated release of MK's synthetic pant collection extends their successful bottoms offering beyond their proprietary Cotton Canvas, Twill, Stretch Twill, Organic Denim, Corduroy and Flannel fabrics to include the Snake River's 100% Nylon lightweight, quick-dry fabric. This UVA/UVB 50+ collection will be a must-have wardrobe component for the adventurer, globetrotter, fisherman, backpacker, and the happy camper.

"MK is passionate about perfect pants - that's the fundamental reason we have become the Outdoor Industry's premier pant brand," said Noah Roberston, Founder and Global Brand Manager. "We designed the Snake River Collection around the needs of our customers. It's a logical extension for our brand in the Outdoor Industry. We now have technical styles which will perform when our customers require technical function, while our original styles remain a staple for everyday lifestyle."

Snake River styles will include offerings for Men (Pant, Convertible and Short), Women (Pant and Short), and will soon include a Kids' offering. "The Snake River collection will complement our current MK offering, and also have stand-alone presence as a complete synthetic bottoms assortment," said Martin Wilkinson, MK Sales Manager. "Our dealer base covers an extensive gamut, from independent specialty outdoor to outdoor chain to men's specialty boutique. Snake River has a place in every one of our dealer's inventory portfolios.

Features were designed with core outdoor and gateway activities in mind, as well as adventure travel and every-day wear. Expect UVA/UVB 50+ sun protection, lightweight/compact/quick-dry/wicking fabric, supremely supple hand, zip pockets, MK's signature 'clean lines' design philosophy, fixed/grosgrain-lined waistband, action gusset, triple-stitching, MK antique-brass riveted shank buttons, flattering fit, and impeccable craftsmanship. "We spent a lot of time perfecting the fabric, features and designs. We're very proud of our synthetic collection, and recognize its importance among our now-complete assortment of outdoor lifestyle bottoms," said Robertson.

According to Wilkinson, "our Spring 2010 sales program opens June 15, 2009 and will include special early-buy and pre-season incentives, as well as a complementary Snake River Merchandising Kit, including display imagery, hanging banner, table top signage, waterfall and 5-pk of MK hangers. Product is scheduled to ship February 8, 2010."

Mountain Khakis will debut their Snake River Collection at Outdoor Retailer Summer Market, July 21-24 (Booth# 22013), and at regional shows nationwide beginning June 15th. To schedule an appointment, contact Mountain Khakis at sales@mountainkhakis.com or call toll-free 1-866-686-5425.

About Mountain Khakis

Design. Quality. Consistency. Authenticity. What started as a casual conversation at the Shady Lady Saloon in Jackson Hole, WY has become the Outdoor Industry's top-performing 'bottoms' brand. Established in 2003 and based in Jackson Hole, Mountain Khakis quickly became a staple in the wardrobe of everyone from ranch hands to golf pros, those who travel by jet, as well as those who travel by thumb. The Mountain Khakis brand story continues to resonate as it connects to the enthusiast who believes that freedom and rugged adventure is a way of life.

For More Information Contact:
Jen Taylor, Partner & PR Manager
Mountain Khakis, LLC
c: 970-250-9682
jen.taylor@mountainkhakis.com
www.mountainsprouts.com
www.mountainkhakis.com

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