Forums: Rockclimbing.com: Announcements: Subaru Outback ad campaign: Edit Log




ddt


Oct 6, 2009, 2:52 AM

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Registered: May 20, 2005
Posts: 2304

Subaru Outback ad campaign
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Hi everyone,

Yesterday and last night we discussed the Subaru advertising campaign with NameMedia, the owner of Rockclimbing.com. (You may recall that NameMedia's involvement with the site is to sell and serve ads. All management and operational responsibilities are delegated to sangiro and me, the previous owners of the site).

NameMedia sold the campaign to Subaru without our knowledge or involvement. The campaign started running yesterday, and entails rich media effects across the browser screen. Our position has always been that we strongly oppose any kind of invasive advertising like pop-ups, page take-overs or interstitials, hence we urged NameMedia to remove the ads. They have the final call however and decided to keep the campaign running, tweaking the implementation to ensure that a particular user will not see more than 3 of the ads each day. Further:

- The campaign will end on Oct 17th
- There is an x box during the rich media extension that allows the user to stop the rich media.
- The campaign is targeted for US users only.

You are encouraged to send your feedback about the campaign to NameMedia at advertise@rockclimbing.com.

DDT

Update: NameMedia agreed to further reduce the cap to 1 impression per day, and will not display the ads in our Forum section. More info here.


(This post was edited by ddt on Oct 6, 2009, 7:45 AM)



Edit Log:
Post edited by ddt () on Oct 6, 2009, 2:59 AM
Post edited by ddt () on Oct 6, 2009, 7:44 AM
Post edited by ddt () on Oct 6, 2009, 7:45 AM


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