Forums: Climbing Information: General: Re: [amartin] B and B for Climbers?!: Edit Log




Partner happiegrrrl


Nov 16, 2012, 9:56 AM

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Registered: Mar 25, 2004
Posts: 4612

Re: [amartin] B and B for Climbers?!
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Market Research is key - but not just asking what people on the main climbing sites want, because I can tell you this. The website POSTING climbers are but a very small fraction of the whole. Many others read the threads, but will not post, and many don't do the forums.

I would first see what the area you are considering already offers, and what people who climb in that area feel about the offerings. I don't think you really need to be secretive about the locale, and this might hinder your getting good input.

Then, I would list every "adventure base" place I could come up with, at least in the US, and thoroughly analyze what they offer, what the alternatives to that area are, how this impacts and all that....This would be an exhaustive part of research, but pretty important, really.

I think it is smart to market toward the greater outdoors adventurer, assuming your location merits that.

I assume the location is a "destination spot" - and not simply a locally frequented place. Some things I think people who are traveling to a destination might like are:
- variables in packages, from low, no-frills, to nicer digs
- secure storage for gear
- ample and safe parking area
- showers, absolutely
- inclimate weather shelter. Miguels handles this well, with the covered cooking area that has a stow place so people don't have to carry cooking gear back and forth, and also has the inside room, I was there two years ago in a rainy spell, and it was nice to be able to go in there, recharge myself and my electronic goods, and talk to others.
- access to electrical outlets for recharging(now pretty much required ammenity)
- internet access(also pretty required, unless there is wifi access nearby)
- Information on local areas, for the activities your clientele does as well as other stuff to do. Guidebook Rentals would be good to have.

Food is tough, because people eat differently, and doing food well is bets left to people who know food prep. It would depend what is available nearby, whether to delve into food is worthwhile.


(This post was edited by happiegrrrl on Nov 16, 2012, 9:58 AM)



Edit Log:
Post edited by happiegrrrl () on Nov 16, 2012, 9:58 AM


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