Forums: Climbing Disciplines: Indoor Gyms:
Own Gym as lifestyle or as business?
RSS FeedRSS Feeds for Indoor Gyms

Premier Sponsor:

 
First page Previous page 1 2 3 4 Next page Last page  View All


dudemanbu


Sep 7, 2011, 3:46 PM
Post #26 of 77 (2303 views)
Shortcut

Registered: Jun 2, 2005
Posts: 941

Re: [mousey6] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (0 ratings)  
Can't Post

Metro rock Boston makes a shitload of money.


marc801


Sep 7, 2011, 7:22 PM
Post #27 of 77 (2288 views)
Shortcut

Registered: Aug 1, 2005
Posts: 2439

Re: [dudemanbu] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (0 ratings)  
Can't Post

dudemanbu wrote:
Metro rock Boston makes a shitload of money.
And you know this how? Do you have figures you can share? Especially illuminating would be:
* capital required for start up
* monthly P&L
* ROI
* all the additional things that no one thought about that added to the cost

Making a "shitload of money" doesn't matter - how much more you make over your operating costs is what determines the viability of the business.

Edit to add a forgotten thought.


(This post was edited by marc801 on Sep 7, 2011, 7:24 PM)


dudemanbu


Sep 7, 2011, 7:32 PM
Post #28 of 77 (2280 views)
Shortcut

Registered: Jun 2, 2005
Posts: 941

Re: [marc801] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (0 ratings)  
Can't Post

If you asked the question without being so damn elitist and condescending, I might've considered keying you in on the details. But, you're a prick.. so.....


marc801 wrote:
dudemanbu wrote:
Metro rock Boston makes a shitload of money.
And you know this how? Do you have figures you can share? Especially illuminating would be:
* capital required for start up
* monthly P&L
* ROI
* all the additional things that no one thought about that added to the cost

Making a "shitload of money" doesn't matter - how much more you make over your operating costs is what determines the viability of the business.

Edit to add a forgotten thought.


rschap


Sep 7, 2011, 10:06 PM
Post #29 of 77 (2268 views)
Shortcut

Registered: Sep 29, 2005
Posts: 590

Re: [dudemanbu] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (0 ratings)  
Can't Post

In March of 2010 my wife and I bought the local climbing gym to try and save it from going under. The gym so far has just broke even for us or just above so we have not taken home a paycheck yet. The gym was built in 96 and the last new wall was somewhere around 2000 so any money that has been made has gone into new walls and a new training area as well as holds, rentals, etc. I still work a full time job as a welder so my weeks are Monday-Friday 8am-12am and weekends noon-10 or midnight. Now I don’t fit into your original criteria as I live in a town that has 145,000 in the metro area and we are the biggest city for hours so I’m not sure how helpful this will be but: Sure it’s a lot of work but really it’s not that hard of work (well unless you’re a pansy). Most of the time it’s like hanging out with friends and I even get my climbing in 3 days a week, well at least gym climbing I do miss climbing outside. From Oct-Feb we do high school comps so we’re setting routes for 2 weeks out of every month and that gets to be a big drain energy wise. The wall construction takes up a lot of time in the summer months. As far as money goes, I got this gym dirt cheap because the previous owner was in it for the money. If you’re not a climber and/or don’t do it somewhat for the lifestyle no one will respect you and it probably won’t do well. At least that is what I’ve seen here. I do have to keep telling myself it’s just for a couple more years, then it will all be easy. Good Luck, if you’re just in it for the money the next owner will appreciate getting the gym at a huge discount, I know I did.


Edit: Sorry for the choppy post, I'm really tired right now.


(This post was edited by rschap on Sep 7, 2011, 10:29 PM)


rschap


Sep 7, 2011, 10:22 PM
Post #30 of 77 (2264 views)
Shortcut

Registered: Sep 29, 2005
Posts: 590

Re: [Kartessa] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (0 ratings)  
Can't Post

Kartessa wrote:
stoneguy wrote:
I don't know where these guys get the funds to put up new facilities, or new buildings, but it takes a TON of money. The math is staggering.

Have you been to Boulderz? Its not exactly a multi-million dollar facility. The guy did a great job on a budget and he actually caters to climbers, not people who might want to try climbing.


And it will most likely be his demise.


guangzhou


Sep 8, 2011, 5:11 AM
Post #31 of 77 (2242 views)
Shortcut

Registered: Sep 26, 2004
Posts: 3388

Re: [stoneguy] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (0 ratings)  
Can't Post

stoneguy wrote:
I think probably 80% of business owners end up just buying themselves a job... and they are happy to be their own boss and not make a million. And it doesn't take smarts, but moreso mangement and drive. I have seen a number of "not so smart" guys make lots of money on simple things, because they are singularly focused, Delegating is tough. Winners are generally anal micromanagers. Unfortunate but true (&necessary)

Micromanaging doesn't work. Especially if you want to create a real business with multiple locations. As for 80% of business owners buying themselves a job, you might be right, but that's why so many business owned never make any money.

I am not sure how you define smart, but anyone who has enough people skills to run a business is no idiot. Building cost, to monthly notes, insurances, marketing, and customer service all require a fair bit of thinking day to day. We won't even get into inventory control, programs, and training.

My gym here has a well trained staff, everyone knows every end of the business, and people are rewarded for making the place better. My goals is a 2 week climbing trip every six weeks starting in January. A climbing gym serves one purpose to the owner, a stream of revenue.


(This post was edited by guangzhou on Sep 8, 2011, 5:15 AM)


Kartessa


Sep 8, 2011, 6:10 AM
Post #32 of 77 (2233 views)
Shortcut

Registered: Nov 17, 2008
Posts: 7240

Re: [rschap] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (0 ratings)  
Can't Post

rschap wrote:
Kartessa wrote:
stoneguy wrote:
I don't know where these guys get the funds to put up new facilities, or new buildings, but it takes a TON of money. The math is staggering.

Have you been to Boulderz? Its not exactly a multi-million dollar facility. The guy did a great job on a budget and he actually caters to climbers, not people who might want to try climbing.


And it will most likely be his demise.

Not necessarily, his model kinda reminds me of a gymnastics club. Lots of training facilities, tons of kids programs and frequent mini-comps.

Tourism need not be the only source of revenue.


marc801


Sep 8, 2011, 7:13 AM
Post #33 of 77 (2227 views)
Shortcut

Registered: Aug 1, 2005
Posts: 2439

Re: [dudemanbu] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (0 ratings)  
Can't Post

dudemanbu wrote:
If you asked the question without being so damn elitist and condescending, I might've considered keying you in on the details. But, you're a prick.. so.....


marc801 wrote:
dudemanbu wrote:
Metro rock Boston makes a shitload of money.
And you know this how? Do you have figures you can share? Especially illuminating would be:
* capital required for start up
* monthly P&L
* ROI
* all the additional things that no one thought about that added to the cost

Making a "shitload of money" doesn't matter - how much more you make over your operating costs is what determines the viability of the business.
How is it elitist and condescending? If you're an owner or partner, then those figures - if you can share them - would be particularly interesting for someone like the OP who is considering starting a gym. If you're a patron and you're just estimating based on what you see, then how much they make is kind of irrelevant if we don't know operating costs.

I once had the "pleasure" of working for a start-up that made a shitload of money - $9 M in revenues in the year I was there - unfortunately the burn rate was about $1M / month. There weren't that many of us and we certainly weren't making big salaries so...


dynosore


Sep 8, 2011, 8:34 AM
Post #34 of 77 (2218 views)
Shortcut

Registered: Jul 29, 2004
Posts: 1742

Re: [rschap] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (0 ratings)  
Can't Post

rschap wrote:
In March of 2010 my wife and I bought the local climbing gym to try and save it from going under. The gym so far has just broke even for us or just above so we have not taken home a paycheck yet. The gym was built in 96 and the last new wall was somewhere around 2000 so any money that has been made has gone into new walls and a new training area as well as holds, rentals, etc. I still work a full time job as a welder so my weeks are Monday-Friday 8am-12am and weekends noon-10 or midnight. Now I don’t fit into your original criteria as I live in a town that has 145,000 in the metro area and we are the biggest city for hours so I’m not sure how helpful this will be but: Sure it’s a lot of work but really it’s not that hard of work (well unless you’re a pansy). Most of the time it’s like hanging out with friends and I even get my climbing in 3 days a week, well at least gym climbing I do miss climbing outside. From Oct-Feb we do high school comps so we’re setting routes for 2 weeks out of every month and that gets to be a big drain energy wise. The wall construction takes up a lot of time in the summer months. As far as money goes, I got this gym dirt cheap because the previous owner was in it for the money. If you’re not a climber and/or don’t do it somewhat for the lifestyle no one will respect you and it probably won’t do well. At least that is what I’ve seen here. I do have to keep telling myself it’s just for a couple more years, then it will all be easy. Good Luck, if you’re just in it for the money the next owner will appreciate getting the gym at a huge discount, I know I did.


Edit: Sorry for the choppy post, I'm really tired right now.

This post should tell you a lot, OP. Despite getting a used gym dirt cheap, they still barely break even. In this economy, no way I'd invest my hard earned capital in a gym, not in the US anyways. If the purpose is, as one poster says, to generate a revenue stream, it's a capital intensive risk with low returns at best.

Getting a commercial loan isn't exactly easy these days either....have you saved up a mill or so? If not.......


rschap


Sep 8, 2011, 9:10 PM
Post #35 of 77 (2160 views)
Shortcut

Registered: Sep 29, 2005
Posts: 590

Re: [Kartessa] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (0 ratings)  
Can't Post

Kartessa wrote:
rschap wrote:
Kartessa wrote:
stoneguy wrote:
I don't know where these guys get the funds to put up new facilities, or new buildings, but it takes a TON of money. The math is staggering.

Have you been to Boulderz? Its not exactly a multi-million dollar facility. The guy did a great job on a budget and he actually caters to climbers, not people who might want to try climbing.


And it will most likely be his demise.

Not necessarily, his model kinda reminds me of a gymnastics club. Lots of training facilities, tons of kids programs and frequent mini-comps.

Tourism need not be the only source of revenue.

Cool, I'm working on the kids programs and the comps, I'm glad to hear it's working for someone.

Walk in/never climbed before is where we make our money. That and groups/parties.

We focus on route rotation and setting the full range from supper begginer to V10/5.13. We do our best to have good harder routes and a great training area for the harder climbers but our money to keep the doors open comes from the walk ins.


guangzhou


Sep 9, 2011, 3:12 AM
Post #36 of 77 (2148 views)
Shortcut

Registered: Sep 26, 2004
Posts: 3388

Re: [rschap] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (0 ratings)  
Can't Post

rschap wrote:
Kartessa wrote:
rschap wrote:
Kartessa wrote:
stoneguy wrote:
I don't know where these guys get the funds to put up new facilities, or new buildings, but it takes a TON of money. The math is staggering.

Have you been to Boulderz? Its not exactly a multi-million dollar facility. The guy did a great job on a budget and he actually caters to climbers, not people who might want to try climbing.


And it will most likely be his demise.

Not necessarily, his model kinda reminds me of a gymnastics club. Lots of training facilities, tons of kids programs and frequent mini-comps.

Tourism need not be the only source of revenue.

Cool, I'm working on the kids programs and the comps, I'm glad to hear it's working for someone.

Walk in/never climbed before is where we make our money. That and groups/parties.

We focus on route rotation and setting the full range from supper begginer to V10/5.13. We do our best to have good harder routes and a great training area for the harder climbers but our money to keep the doors open comes from the walk ins.

I agree, the walk-in are a nice steady stream of income. Parties, and other contracts are nice too. (School contract, team building program, university programs all makes nice revenue. )

A climbing gym is like any other business, you have to go out and drum up some businesses. When I committed myself to this venture, I decided to quite teaching, they was no-way i could do what is needed to run a financially successful gym unless I was 100% committed. Knowing my gym has to make money forces me to find contracts. Less than one month open and we have three long term contracts already. (Plus some members)


VeeBs


Sep 9, 2011, 9:13 AM
Post #37 of 77 (2136 views)
Shortcut

Registered: Mar 31, 2010
Posts: 5

Re: [vencido] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (0 ratings)  
Can't Post

vencido wrote:

Oh, and yes numerous gyms have gone out of business.

I'm interested to learn more on this. I'm also working on a startup and would like to learn from others' mistakes before making them myself!


sanarteaga


Sep 9, 2011, 10:20 AM
Post #38 of 77 (2126 views)
Shortcut

Registered: Mar 22, 2008
Posts: 64

Re: [mousey6] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (0 ratings)  
Can't Post

A perspective from Bogotá, Colombia (+8mill inhabitants). First gym opened early 90s. The market kept growing and today there are 3 consolidated gyms (one is 10+years old, other bout 6-7, other 2-3). The oldest one changed locations 3 times, sucking up the costs of moving and arraging a new location.
There are also gyms in 3 universities.

Bottomline: even in a market with far less acquistive power it is a good business to have gym, I would shoot for a boulder foused place, since building and operating is cheaper.


rschap


Sep 10, 2011, 7:08 PM
Post #39 of 77 (2093 views)
Shortcut

Registered: Sep 29, 2005
Posts: 590

Re: [dynosore] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (1 rating)  
Can't Post

dynosore wrote:
rschap wrote:
In March of 2010 my wife and I bought the local climbing gym to try and save it from going under. The gym so far has just broke even for us or just above so we have not taken home a paycheck yet. The gym was built in 96 and the last new wall was somewhere around 2000 so any money that has been made has gone into new walls and a new training area as well as holds, rentals, etc. I still work a full time job as a welder so my weeks are Monday-Friday 8am-12am and weekends noon-10 or midnight. Now I don’t fit into your original criteria as I live in a town that has 145,000 in the metro area and we are the biggest city for hours so I’m not sure how helpful this will be but: Sure it’s a lot of work but really it’s not that hard of work (well unless you’re a pansy). Most of the time it’s like hanging out with friends and I even get my climbing in 3 days a week, well at least gym climbing I do miss climbing outside. From Oct-Feb we do high school comps so we’re setting routes for 2 weeks out of every month and that gets to be a big drain energy wise. The wall construction takes up a lot of time in the summer months. As far as money goes, I got this gym dirt cheap because the previous owner was in it for the money. If you’re not a climber and/or don’t do it somewhat for the lifestyle no one will respect you and it probably won’t do well. At least that is what I’ve seen here. I do have to keep telling myself it’s just for a couple more years, then it will all be easy. Good Luck, if you’re just in it for the money the next owner will appreciate getting the gym at a huge discount, I know I did.


Edit: Sorry for the choppy post, I'm really tired right now.

This post should tell you a lot, OP. Despite getting a used gym dirt cheap, they still barely break even. In this economy, no way I'd invest my hard earned capital in a gym, not in the US anyways. If the purpose is, as one poster says, to generate a revenue stream, it's a capital intensive risk with low returns at best.

Getting a commercial loan isn't exactly easy these days either....have you saved up a mill or so? If not.......

I think you are looking at it in a glass half empty kinda way. I look at it as we’re breaking even in this economy in our first year and a half in business. Any business will struggle for the first few years and most of them don’t break even for at least three years. A clientele needs to be built, kinks need to be ironed out, mistakes need to be learned from etc. I look at this as I bought myself a job, and I was happy to do it. I can see this gym doing well enough for me to take home 30-40k a year in a few years but I have no delusions that I will ever make a fortune here. I don’t think of myself as an entrepreneur, I prefer to think of myself as a small business owner.


guangzhou


Sep 10, 2011, 8:06 PM
Post #40 of 77 (2088 views)
Shortcut

Registered: Sep 26, 2004
Posts: 3388

Re: [rschap] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (0 ratings)  
Can't Post

rschap wrote:
dynosore wrote:
rschap wrote:
In March of 2010 my wife and I bought the local climbing gym to try and save it from going under. The gym so far has just broke even for us or just above so we have not taken home a paycheck yet. The gym was built in 96 and the last new wall was somewhere around 2000 so any money that has been made has gone into new walls and a new training area as well as holds, rentals, etc. I still work a full time job as a welder so my weeks are Monday-Friday 8am-12am and weekends noon-10 or midnight. Now I don’t fit into your original criteria as I live in a town that has 145,000 in the metro area and we are the biggest city for hours so I’m not sure how helpful this will be but: Sure it’s a lot of work but really it’s not that hard of work (well unless you’re a pansy). Most of the time it’s like hanging out with friends and I even get my climbing in 3 days a week, well at least gym climbing I do miss climbing outside. From Oct-Feb we do high school comps so we’re setting routes for 2 weeks out of every month and that gets to be a big drain energy wise. The wall construction takes up a lot of time in the summer months. As far as money goes, I got this gym dirt cheap because the previous owner was in it for the money. If you’re not a climber and/or don’t do it somewhat for the lifestyle no one will respect you and it probably won’t do well. At least that is what I’ve seen here. I do have to keep telling myself it’s just for a couple more years, then it will all be easy. Good Luck, if you’re just in it for the money the next owner will appreciate getting the gym at a huge discount, I know I did.


Edit: Sorry for the choppy post, I'm really tired right now.

This post should tell you a lot, OP. Despite getting a used gym dirt cheap, they still barely break even. In this economy, no way I'd invest my hard earned capital in a gym, not in the US anyways. If the purpose is, as one poster says, to generate a revenue stream, it's a capital intensive risk with low returns at best.

Getting a commercial loan isn't exactly easy these days either....have you saved up a mill or so? If not.......

I think you are looking at it in a glass half empty kinda way. I look at it as we’re breaking even in this economy in our first year and a half in business. Any business will struggle for the first few years and most of them don’t break even for at least three years. A clientele needs to be built, kinks need to be ironed out, mistakes need to be learned from etc. I look at this as I bought myself a job, and I was happy to do it. I can see this gym doing well enough for me to take home 30-40k a year in a few years but I have no delusions that I will ever make a fortune here. I don’t think of myself as an entrepreneur, I prefer to think of myself as a small business owner.

Entrepreneur or small business owner, not sure in your case. Either way, I agree with you, business takes a little while to develop and grow. My only advice is, don't sale yourself short, if all you plan on making is 50 to 70 thousand a year, that's all you'll make. I think a climbing gym in a place like grand junction can do a lot better for sure.

What software are you using to manage membership and inventory? If you have not found it yet, check our Rock Gym Pro, it's free and fantastic.


rschap


Sep 10, 2011, 9:16 PM
Post #41 of 77 (2085 views)
Shortcut

Registered: Sep 29, 2005
Posts: 590

Re: [guangzhou] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (0 ratings)  
Can't Post

We use RGP, it is a really good software. I’m not selling myself short, I’m just looking at the demographic in this valley and realizing it would have to change dramatically for a climbing gym to pull in 40-50k in profit or more a year. Besides, this is a boom town built mostly on oil and natural gas, in the years the oil is booming the gym will probably do really well but I’ll always have to set aside most of that money for when it busts. Right now its bust but it gives us a chance to build for when it starts to boom again.


guangzhou


Sep 10, 2011, 10:06 PM
Post #42 of 77 (2075 views)
Shortcut

Registered: Sep 26, 2004
Posts: 3388

Re: [rschap] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (0 ratings)  
Can't Post

Agree, great software for sure. Also agree, you need to look at your demographics and decide for yourself.

Good luck revitalizing the gym. I think it would be harder than starting from scratch in many ways. Sort of like reinstalling anchors. It's easier to bolt a new route than to fix an old one.


hobgoblin11


Oct 18, 2011, 9:57 AM
Post #43 of 77 (1852 views)
Shortcut

Registered: Oct 10, 2011
Posts: 48

Re: [mousey6] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (0 ratings)  
Can't Post

Hi. Back in the mid to late 90's I and a few others owned/managed a few Golds Gyms here in San Diego so I have a little experience in the field.

I just started rock climbing indoors and was wondering the same thing you are. The first thing that comes to mind is the overhead costs seem to be very low. Staffing at these gyms appears to be very minimal (i.e. low taxes and umemployment insuance rates) and due to the nature of these gyms their utility costs are probably much cheaper than a regular gym.

Some of you would be amazed at the monthly electricity bill of a regular gym (One of the Golds costs us nearly 6 grand a month for electricity alone)

From what I understand.. the parties (kids bday parties, work parties etc) are big money makers at these gyms and due to their very niche nature you can ask for much higher dues and get em (40-100 dollars a month) where as a regular gym even with many amenities will only get half that at best.

Because of the simplistic nature of the equipment maintenance costs are probably low.. only requiring a lot of cleaning and route setting which can be done at a combination of short terms payouts and volunteerism and membership trading (something ANY gym owner needs to consider.. trading is a HUGE moneysaver!).

I was also considering the type of buildings usually housing rock climbing gyms.. more commercial in nature.. high ceilings.. more "warehouseish" and much cheaper per square foot than storefront type building required for a regular gym.

Just food for thought.. and I may be way off base on my observations. I would imagine the upfront capital costs are pretty significant as the walls appear to be very expensive but once your over that hill.. its probably much cheaper and easier to manage/maintain a rock climbing gym than a regular gym.


stoneguy


Oct 19, 2011, 7:20 PM
Post #44 of 77 (1803 views)
Shortcut

Registered: Apr 7, 2011
Posts: 139

Re: [rschap] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (0 ratings)  
Can't Post

Sorry for my absence. Sounds like you guys had a fun chat. Congrats and good luck. I wish you well, and there is nothing wrong with enjoying your business. There are many business school types that will quote a "rulebook" but you know reality is different. Easy to delegate with tons of cash.
I turned my love & hobby into a business (stonecarving) and I still had fun every day. Unfortunately, everybody figuredd it was "easy money" (which it kind of was) and now we have 40 full scale competitors within 100 miles.
I have an extra 4000-6000 sq.ft that I could use as a gym, but it's still expensive. Capital costs & operating both.
I do agree that your newcomers provide best revenue. I think you need the pro climbers for credibility, and the kids parties for cash flow, and training, or development so you are growing your customers. It sounds like you got it right.....


stoneguy


Oct 19, 2011, 7:29 PM
Post #45 of 77 (1801 views)
Shortcut

Registered: Apr 7, 2011
Posts: 139

Re: [rschap] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (0 ratings)  
Can't Post

Don't be too negative. During the depression entertainment did very well. People need to forget about the shit and have some periodic fun. What better fun than climbing...? Maybe talk to some marketing buddies (free) for something similar to "Brand indentification" Make sure you have the coolest kid in town as a climber. It's like bars that hired girls to dance to make the place seem popular. Just a thought.


stoneguy


Oct 19, 2011, 7:42 PM
Post #46 of 77 (1799 views)
Shortcut

Registered: Apr 7, 2011
Posts: 139

Re: [hobgoblin11] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (0 ratings)  
Can't Post

Part of the trend today seems to be to go up. It looks like 30-40 feet high is a minimum, and if you can do 60 feet, better yet. That makes it exciting and impressive, but just try to find a building that can handle that. The smokestack industries still have them, but not always in the most marketable part of town, which means you need to to build it up or tear off the old roof, either way, it might be hard to rent. who will want a 60ft high empty shell later.
And this is why I suggested buying earlier, which in our market is $2-3 million (just the building)
By the time you consider repayment/interst on your money, I cannot get the math to work out, even tho many gyms seem to do ok. Let me know if you can.


guangzhou


Oct 19, 2011, 8:31 PM
Post #47 of 77 (1792 views)
Shortcut

Registered: Sep 26, 2004
Posts: 3388

Re: [stoneguy] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (0 ratings)  
Can't Post

While I agree that the trend is building higher, but anything higher than 40 feet doesn't help much unless you have a big climbing community already. Actually, having high walls can be quite intimidating for beginners.

A god thing to do is to have a short area, walls 25 feet high, then slowly increase height. (All depends on space obviously.)

No matter what, the first step to marketing a climbing gym in an area that doesn't have one is convincing people that climbing can be safe. Convincing women that it's a gender free sport, and convincing parents that their children will be fine. People are very fearful of climbing, most still conceive the sport as a macho sport for risk takers.


stoneguy


Oct 20, 2011, 7:49 AM
Post #48 of 77 (1758 views)
Shortcut

Registered: Apr 7, 2011
Posts: 139

Re: [guangzhou] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (0 ratings)  
Can't Post

You are one insightful guy....

So would you agree approximately that the potential membership base might be 1% of the gen pop.? This is also understanding that "walk-ins" could add 50-100% of that volume at a higher dollar per user rate. An avid climber is paying $40/12 or $ 4/visit. A birthday party is $ 15-20/visit.
Thanks for the thoughts on "fear". Good idea.


matterunomama


Oct 20, 2011, 4:45 PM
Post #49 of 77 (1725 views)
Shortcut

Registered: Mar 11, 2005
Posts: 413

Re: [stoneguy] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (0 ratings)  
Can't Post

stoneguy wrote:
You are one insightful guy....

So would you agree approximately that the potential membership base might be 1% of the gen pop.? This is also understanding that "walk-ins" could add 50-100% of that volume at a higher dollar per user rate. An avid climber is paying $40/12 or $ 4/visit. A birthday party is $ 15-20/visit.
Thanks for the thoughts on "fear". Good idea.

Have you at least looked at gym websites to check those numbers? The percent of general population that would join is a FRACTION of 1%. A monthly membership around NY is more like $80 a month (daypasses $16-20)Is there a place in Canada that is $5 a visit?? Better numbers are available-your guesstimates are so far off that its clear you haven't looked into it much.


matterunomama


Oct 20, 2011, 5:00 PM
Post #50 of 77 (1722 views)
Shortcut

Registered: Mar 11, 2005
Posts: 413

Re: [stoneguy] Own Gym as lifestyle or as business? [In reply to]
Report this Post
Average: avg_1 avg_2 avg_3 avg_4 avg_5 (0 ratings)  
Can't Post

stoneguy wrote:
I estimate approximately 1% of the population base might be your membership. I think lots of gyms in cities run 3-5,000 memberships plus birthday parties for kids. I hate the kid thing, but in some cases it's the stabilizer. Capital costs can be big, but your overhead is NOT SMALL. Do the hours, manpower and rent on 10,000-15,000 ft is a killer. Having said all that, and it seems more lifestyle income... the gyms seem quite profitable.

Also, there are few gyms in the US that have as many as 1500 members-the really large, really successful ones in very good demographic areas, like MetroRock in Boston. Certainly none that have 3000, much less 5000 members. So right there you are off by at least 200-300%. With your % of gen pop-->membership needing the decimal point moved to the left a place or two, you are off by another 1,000+%. Pretty much blows the rest of your business pronouncements. Despite not knowing anything about the numbers involved-yes, the gyms are profitable.

First page Previous page 1 2 3 4 Next page Last page  View All

Forums : Climbing Disciplines : Indoor Gyms

 


Search for (options)

Log In:

Username:
Password: Remember me:

Go Register
Go Lost Password?
Follow us on Twiter Become a Fan on Facebook