May 18, 2006, 1:47 PM
Post #1 of 1
Registered: Sep 24, 2002
Boulder, CO, May 18th, 2006 — The Access Fund, the only national advocacy organization that keeps climbing areas open and conserves the climbing environment, announced today that it will partner with Urban Climber Magazine on a number of initiatives.
Based in Boulder, CO., the Access Fund supports and represents over 1.6 million climbers nationwide in all forms of climbing. The Access Funds membership roster features some of the leading names in climbing, including Chris Sharma, Conrad Anker, Lisa Rands, Lynn Hill, Tommy Caldwell and Beth Rodden. Urban Climber Magazine is the leading youth-oriented climbing magazine, with a broad range of media assets including print, video and Internet.
As part of the partnership, Urban Climber Magazine will publish the Access Fund's prestigious member magazine Vertical Times as well as oversee the print production of other collateral. Urban Climber Magazine will also, in conjunction with Clear Sky Designs, develop and host a new boulderProject website scheduled for launch at Summer OR. In addition, starting with the Apr/May issue of Urban Climber Magazine there will be a regular Access Fund column in the Magazine, supported by a series of PSA advertisements.
"Urban Climber Magazine has rapidly become one of the most important venues for communicating the Access Fund's message to a new generation of climber," said the Access Fund's Director of Marketing & Business Development, Robb Shurr. "We look forward to working with Urban Climber Magazine and taking our message to their unique audience of climbers."
"We're delighted to have the Access Fund recognize Urban Climber Magazine as an important platform for promoting the development and distribution of The Access Fund's message," said Mark Crowther, Publisher, Urban Climber Magazine. "We appreciate the contribution that The Access Fund continues to make to our sport and we look forward to publishing Vertical Times and launching the boulderProject website later this year."