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Gmburns2000


Apr 17, 2012, 5:40 PM
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Registered: Mar 6, 2007
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Heineken
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Anyone know if this photo is shopped? If not, well, that's it for me and Heineken.




chadnsc


Apr 18, 2012, 6:03 AM
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Re: [Gmburns2000] Heineken [In reply to]
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Don't know but I've never cared for Heineken anyways so . . .


sungam


Apr 18, 2012, 6:43 AM
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Re: [Gmburns2000] Heineken [In reply to]
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It seems extremely fucking unlikely that they would sponsor an event like that. They don't seem to be stupid, and no smart person would advertise to such a strongly disliked niche market. The possible gains in sales aren't worth the risk of lost sales if it caught negative attention.

To add: I just googled "heineken dog fight" and got a bunch of news stories about how heineken are pissed that their banners were up there and they didn't sponsor it.


sungam


Apr 18, 2012, 6:47 AM
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Re: [sungam] Heineken [In reply to]
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Full response from Hene on their website:
"18 April 2012
Images of dog fighting circulating on the internet
Images continue to circulate in social media channels showing a dog fight, with Heineken® banners clearly visible in the background. This is very distressing and totally unacceptable. As a company and a brand owner, we do not and would never knowingly support any event, outlet or individual involved in this type of activity. It is against our company and brand rules and - more important - against our company values.

Since this matter was brought to our attention via Facebook we have conducted an investigation and now know that:

The venue is a nightclub in Mongolia
The venue hosted a dog fight of which we had no knowledge and were not involved in any way
The venue owner has verbally confirmed that Heineken® banners are visible in the pictures because the previous evening the club had been decorated for a promotional event and he had failed to remove the banners once it was over. This event was in no way related to the dog fight
Based on this we have taken the following immediate actions:

Removed all remaining promotional materials from the venue
Withdrawn all current product stock from the club
Ceased our relationship, ensuring our brands will not be available in the club again
Instructed our distributor to check every location where our brands can be enjoyed to ensure such illegal activities are not taking place. If there is any suggestion that they are, we will take the same action and remove our products
Continue to ensure our strict advertising and promotion guidelines are enforced both to the letter and the spirit of their intent
We want to thank our consumers on-line for bringing this issue to our attention. We are shocked and disappointed by these images. We fully understand the level of negative feeling amongst consumers based on what they have seen. We appreciate that the vast majority have asked for our point of view before making a judgment. We encourage our consumers to continue to use social media channels to alert us to any situation where they feel our brands are being misrepresented, so that we can take the appropriate actions."








Really, Greg, you should know how to google by now Tongue


bill413


Apr 18, 2012, 7:50 AM
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Registered: Oct 19, 2004
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Re: [sungam] Heineken [In reply to]
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That's an impressive response.


Gmburns2000


Apr 18, 2012, 10:42 AM
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Re: [sungam] Heineken [In reply to]
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sungam wrote:
Full response from Hene on their website:
"18 April 2012
Images of dog fighting circulating on the internet
Images continue to circulate in social media channels showing a dog fight, with Heineken® banners clearly visible in the background. This is very distressing and totally unacceptable. As a company and a brand owner, we do not and would never knowingly support any event, outlet or individual involved in this type of activity. It is against our company and brand rules and - more important - against our company values.

Since this matter was brought to our attention via Facebook we have conducted an investigation and now know that:

The venue is a nightclub in Mongolia
The venue hosted a dog fight of which we had no knowledge and were not involved in any way
The venue owner has verbally confirmed that Heineken® banners are visible in the pictures because the previous evening the club had been decorated for a promotional event and he had failed to remove the banners once it was over. This event was in no way related to the dog fight
Based on this we have taken the following immediate actions:

Removed all remaining promotional materials from the venue
Withdrawn all current product stock from the club
Ceased our relationship, ensuring our brands will not be available in the club again
Instructed our distributor to check every location where our brands can be enjoyed to ensure such illegal activities are not taking place. If there is any suggestion that they are, we will take the same action and remove our products
Continue to ensure our strict advertising and promotion guidelines are enforced both to the letter and the spirit of their intent
We want to thank our consumers on-line for bringing this issue to our attention. We are shocked and disappointed by these images. We fully understand the level of negative feeling amongst consumers based on what they have seen. We appreciate that the vast majority have asked for our point of view before making a judgment. We encourage our consumers to continue to use social media channels to alert us to any situation where they feel our brands are being misrepresented, so that we can take the appropriate actions."








Really, Greg, you should know how to google by now Tongue

I did google, actually, and found their initial response, but really, that's what any brand would / should do in a situation such as this.

The latter part is impressive. I never saw that in all the posts I read until today. I wonder if the establishment is owned by a larger corporation that owns lots of bars, and if Heineken is withdrawing their products from that corporation.


Gmburns2000


Apr 18, 2012, 10:58 AM
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Re: [Gmburns2000] Heineken [In reply to]
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the one thing that makes me wonder is that this photo was apparently a year old. not sure how true that is, but if it is true, then why did Heineken act now?


sungam


Apr 18, 2012, 11:57 AM
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Registered: Jun 24, 2004
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Re: [Gmburns2000] Heineken [In reply to]
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Gmburns2000 wrote:
the one thing that makes me wonder is that this photo was apparently a year old. not sure how true that is, but if it is true, then why did Heineken act now?
It only just surfaced/they just saw it? vOv


Gmburns2000


Apr 18, 2012, 12:13 PM
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Re: [sungam] Heineken [In reply to]
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sungam wrote:
Gmburns2000 wrote:
the one thing that makes me wonder is that this photo was apparently a year old. not sure how true that is, but if it is true, then why did Heineken act now?
It only just surfaced/they just saw it? vOv

Yeah, I don't know either, but some of the posts I read suggested that the photo was fairly well-known beforehand and only just went viral for whatever reason.

Companies that don't have to make a storm about something don't until they have to.


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