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barneyrubble


Oct 27, 2008, 1:35 AM
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Re: [epoch] Patagonia's marketing ploy [In reply to]
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Nah, I was agreeing with you. I meant the OP, sorry Smile


fitzontherocks


Oct 27, 2008, 1:41 AM
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If we ignore this thread, and the OP, it/he/she will go away. DO NOT RESPOND ANY MORE.


cotowers


Oct 27, 2008, 1:44 AM
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Re: [barneyrubble] Patagonia's marketing ploy [In reply to]
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same lame person posted the same lame post 2 minutes later on supertopo.com, definitely trolling for something


billcoe_


Oct 27, 2008, 4:48 PM
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Re: [Johnny_Fang] Patagonia's marketing ploy [In reply to]
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Johnny_Fang wrote:
this is a lot more fun than hating patagonia. hate all the other corporate incest.

www.theyrule.net


don't know how to do the clicky. won't clicky.

Clicky! Yeahhhhh!

http://www.theyrule.net

(click the URL button, insert link, click it again.)

Hmmm, that one is not currently working: here's an alternative for ya: http://www.visualcomplexity.com/...=Business%20Networks


(This post was edited by billcoe_ on Oct 27, 2008, 4:55 PM)


billcoe_


Oct 27, 2008, 4:52 PM
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Re: [fitzontherocks] Patagonia's marketing ploy [In reply to]
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fitzontherocks wrote:
If we ignore this thread, and the OP, it/he/she will go away. DO NOT RESPOND ANY MORE.

Dohhh!Shocked

Laugh


acorneau


Oct 27, 2008, 4:59 PM
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Re: Patagonia's marketing ploy [In reply to]
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I own one piece of Patagonia gear, a Storm Jacket, but I have to tell my little story about it:

I bought the jacket back around 1992 or so and used it all the time. Some ~8 years later, while out in some rain, I started to feel like I was getting wet. I looked at the inside through the mesh liner to see that the laminate was starting to peel off at the seams.

I contacted Patagonia about a possible repair, but expected for them to tell me no. They said "probably not but send it in anyway", so I did.

A couple weeks later a nice lady called me to tell me that a repair was not possible (as I expected). However, since they still made that jacket they would send me a brand-new one for free! "How cool is that?!?" I thought to myself.

(But wait, there's more!) She said that when I purchased the coat it was selling for ~$275 but they were now selling it for $235, so she was going to send me a $40 Patagonia gift certificate as well.

I know Patagonia's gear is expensive, but I would not hesitate to purchase another product from them in the future.

Just my $0.02


(This post was edited by acorneau on Oct 27, 2008, 5:00 PM)


troutboy


Oct 27, 2008, 5:17 PM
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Re: [outdoor.industry.insider] Patagonia's marketing ploy [In reply to]
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outdoor.industry.insider wrote:

The latest is Majak Burhardt’s presentation on her book “Vertical Ethiopia”. She presents herself as a climber, guide, and writer.

I'm no genius, but I think if you learned to spell her name correctly, you might find some more hits on your search.

It's Majka Burhardt and I had no trouble digging up a bio that seems perfectly legit to me.

http://www.totalclimbing.com/...e=about/guides/majka

TS


(This post was edited by troutboy on Oct 27, 2008, 5:19 PM)


clee03m


Oct 27, 2008, 5:17 PM
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Re: [acorneau] Patagonia's marketing ploy [In reply to]
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Holy crap, that's what I call a great customer service! I was a bit disappointed when they dropped Lynn Hill and Staph Davis because I think they are awesome, but I am such a gear whore that I will buy any good deals I can find.


fitzontherocks


Oct 27, 2008, 5:19 PM
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Re: [billcoe_] Patagonia's marketing ploy [In reply to]
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billcoe_ wrote:
fitzontherocks wrote:
If we ignore this thread, and the OP, it/he/she will go away. DO NOT RESPOND ANY MORE.

Dohhh!Shocked

Laugh

Great. It's on the front page again.


Arrogant_Bastard


Oct 27, 2008, 5:42 PM
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Re: [sungam] Patagonia's marketing ploy [In reply to]
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sungam wrote:
kellymoe wrote:
Patagonia is a fine company but $$ is still the bottom line.
Find me a company that it isn't and someone will have lied.

Alpinist.


GeneralZon


Oct 27, 2008, 5:47 PM
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Re: [Arrogant_Bastard] Patagonia's marketing ploy [In reply to]
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And sadly, why there isn't going to be an Alpinist 26 Frown


bigfatrock


Oct 27, 2008, 6:00 PM
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Re: [outdoor.industry.insider] Patagonia's marketing ploy [In reply to]
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Majak Burhardt has credentials beyond Patagonia, did you got to the Red Rocks Rendezvous last year? She was there, gave a presentation, and was out climbing with the "normal" people too, actually climbed a few routes down from her, didn't know it at the time though.

Seen a recent issue of Climbing? She has been in a couple of recent issues. I see your rant as pointless and if you would have done your research you would know there are indeed some big name climbers that are Ambassadors. I will let you do the research on that one.


gothcopter


Oct 27, 2008, 6:11 PM
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Re: [clee03m] Patagonia's marketing ploy [In reply to]
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clee03m wrote:
I was a bit disappointed when they dropped Lynn Hill and Staph Davis

Ah, Staph Davis. Who could forget her infectious smile?

I've got a million of 'em!


automated


Oct 27, 2008, 6:55 PM
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Re: [outdoor.industry.insider] Patagonia's marketing ploy [In reply to]
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god, i know. just look at this list of poseurs. not one with a shred of skill or street cred. all patagonia puppets, if you ask me!

Vince Anderson
Barry Blanchard
Kitty Calhoun
Jonny Copp
Kelly Cordes
Colin Haley
Zoe Hart
Steve House
Mark Wilford
Majka Burhardt
Eric DeCaria
Brittany Griffith
Lynn Hill
Ron Kauk
Timmy O'Neill
Kate Rutherford
Sonnie Trotter


Feller


Oct 27, 2008, 6:56 PM
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Re: [Gmburns2000] Patagonia's marketing ploy [In reply to]
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Gmburns2000 wrote:
outdoor.industry.insider wrote:

Patagonia’s marketing ploy is to sell a lifestyle. I love Patagonia! In fact, I have a pull-over that’s lasted 10 years…why isn’t that enough to sell a product…well, because if it lasts 10 years, I don’t need to purchase another from Patagonia for 10 years! Instead, Patagonia uses their “Ambassadors” to sell a lifestyle, a lifestyle that will appeal to a much broader consumer. You can go to Patagonia’s website and read through the wild tales of each ambassador. They look cool, have cool climber lives, who doesn’t want to be just like them and have a cool lifestyle.

I’ve been behind the scenes of events where Patagonia’s ambassadors come to sell a lifestyle. The latest is Majak Burhardt’s presentation on her book “Vertical Ethiopia”. She presents herself as a climber, guide, and writer. Last year, it was Brittany Griffith, she presented herself as an ADHD party girl that chases after adrenaline. With each presentation, there are many references made to climbing, and lots of name-dropping with “real” climbers. Yet, I find myself chasing after inconsistencies in their stories. I’m just an average climber, average outdoor person, but I can’t help but think that they didn’t really do all of the things they imply. Then, whenever I research a particular patagonia ambassador online, their background doesn’t reach back very far, just a few years, and all links are cross references to Patagonia’s information.

What’s my point? Their resumes don’t add up! Patagonia would like the general climbing community to believe that all of their ambassadors our outdoor enthusiasts cranking down the hard routes, in wild places around the world. Some are, but others are charlatans. I’ve got a friend whose obsessed with climbing. She’s got her name in a bizillion trip-reports online (hardly any did she write, since she’s too busy climbing, and could really care less). Yet, Majak Burhardt and Brittany Griffith are assumed to have been climbing, guiding, adventure writing, doing all of these activities, feverishly for YEARS and still there are few pictures ‘cept patagonia’s pictures, few stories ‘cept patagonia’s version, no real credibility. Yeah, they have climbed some stuff, they have written some articles. But I wouldn’t say they represent the finest.

Patagonia has shifted from sponsoring legendary climbers with epic tales to tell, to sponsoring carefully selected people whose story they will invent, whose background dabbling in the outdoors they will exaggerate and loosely link with real climbers. Patagonia writes the story first, the story sells the lifestyle, and then they find the perfect model. The Patagonia brand supersedes reality. Patagonia is ok with exaggerations. If I’m wrong, someone, anyone (besides Patagonia) please cough up some stories, pictures, anything to suggest that they have done ALL of the things they profess…I say ALL, because it’s the exaggeration that I have issue with.

Troll (from another company). In fact, you're a coward.

This is korekt


carabiner96


Oct 27, 2008, 7:46 PM
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automated wrote:
god, i know. just look at this list of poseurs. not one with a shred of skill or street cred. all patagonia puppets, if you ask me!

Vince Anderson
Barry Blanchard
Kitty Calhoun
Jonny Copp
Kelly Cordes
Colin Haley
Zoe Hart
Steve "fuckin'" House
Mark Wilford
Majka Burhardt
Eric DeCaria
Brittany Griffith
Lynn Hill
Ron Kauk
Timmy O'Neill
Kate Rutherford
Sonnie Trotter

You missed something.


Partner j_ung


Oct 27, 2008, 8:47 PM
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Re: [mattm] Patagonia's marketing ploy [In reply to]
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mattm wrote:
dingus wrote:
mattm wrote:
Lock this and move it to spray. 1 post soap box crap.

Why? Are you Yvon's Love Child or something?

DMT
No. I suppose locking it would be over the top though.

It does need to move. It discusses corporate ethics NOT anything truly GEAR HEAD related.

That and I have a personal pet peeve regarding 1 post soap box posters. It would be one thing for a even a small frequenter of the site to post this but I HATE when forums are used for what appears to be some ax grinding.

Me too, especially anonymous ax grinding.

To the OP:
You gave me too little credit for thinking for myself. I don't care one way or the other what Burkhart and Griffith have done or not done. I only care whether or not the gear is good and whether or not I'll get decent service if I have a problem. I do, however, care when people accuse others of being evil, without providing a shred of evidence or even their own name. I find it cowardly, petty, low and immature. Your thread appears to have become positive PR for Patagonia, and we're going to leave it right where it is.

Brittany and Majka, rock on.


irregularpanda


Oct 27, 2008, 10:39 PM
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Re: [carabiner96] Patagonia's marketing ploy [In reply to]
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carabiner96 wrote:
automated wrote:
god, i know. just look at this list of poseurs. not one with a shred of skill or street cred. all patagonia puppets, if you ask me!

Vince Anderson
Barry Blanchard
Kitty Calhoun
Jonny Copp
Kelly Cordes
Colin Haley
Zoe Hart
Steve "fuckin'" House
Mark Wilford
Majka Burhardt
Eric DeCaria
Brittany Griffith
Lynn Hill
Ron Kauk
Timmy O'Neill
Kate Rutherford
You Have a Crush on Sonnie Trotter

You missed something.

You did too.


Alpinisto


Oct 28, 2008, 1:50 AM
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Re: [Arrogant_Bastard] Patagonia's marketing ploy [In reply to]
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Arrogant_Bastard wrote:
sungam wrote:
kellymoe wrote:
Patagonia is a fine company but $$ is still the bottom line.
Find me a company that it isn't and someone will have lied.

Alpinist.

That's fookin' great....

I'm just about moving from "Denial" into "Acceptance" and you have to go and bring that up.

You're an arroga... Oh wait, just saw your userid. Never mind.

Tongue


alleyehave


Oct 28, 2008, 2:45 AM
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Re: [outdoor.industry.insider] Patagonia's marketing ploy [In reply to]
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Who the fuck cares?


Partner macherry


Oct 28, 2008, 2:49 AM
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automated wrote:
god, i know. just look at this list of poseurs. not one with a shred of skill or street cred. all patagonia puppets, if you ask me!

Vince Anderson
Barry Blanchard
Kitty Calhoun
Jonny Copp
Kelly Cordes
Colin Haley
Zoe Hart
Steve House
Mark Wilford
Majka Burhardt
Eric DeCaria
Brittany Griffith
Lynn Hill
Ron Kauk
Timmy O'Neill
Kate Rutherford
Sonnie Trotter

barry blanchard's a wuss


mheyman


Oct 28, 2008, 2:56 AM
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outdoor.industry.insider wrote:

Patagonia uses their “Ambassadors” to sell a lifestyle...I’ve been behind the scenes...but I can’t help but think that they didn’t really do all of the things they imply...Their resumes don’t add up!,..

If I’m wrong, someone, anyone (besides Patagonia) please cough up some stories, pictures, anything to suggest that they have done ALL of the things they profess…

Patagonia really has done exacly that for them and us. Uhh - why don't you provide some details of the ambassadors lives that you believe aren't what they profess so we can show you are wrong. The ambassadors lives are extremely well documented compared to most people. Without some detail, some “accusation” why bother to write? Who do you think we are going to believe?

And thanks Jay.

Ohh, sure Patagonia does use lifestyle based marketing; congratulations! You figured that out!


curt


Oct 28, 2008, 3:04 AM
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alleyehave wrote:
Who the fuck cares?

Seconded.

Curt


sungam


Oct 28, 2008, 10:07 AM
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Re: [macherry] Patagonia's marketing ploy [In reply to]
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macherry wrote:
automated wrote:
god, i know. just look at this list of poseurs. not one with a shred of skill or street cred. all patagonia puppets, if you ask me!

Vince Anderson
Barry Blanchard
Kitty Calhoun
Jonny Copp
Kelly Cordes
Colin Haley
Zoe Hart
Steve House
Mark Wilford
Majka Burhardt
Eric DeCaria
Brittany Griffith
Lynn Hill
Ron Kauk
Timmy O'Neill
Kate Rutherford
Sonnie Trotter

barry blanchard's a wuss
Barry Blanchard is a hero.
Seen "Verticle Limit"?


dingus


Oct 28, 2008, 11:46 AM
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Re: [clee03m] Patagonia's marketing ploy [In reply to]
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clee03m wrote:
Holy crap, that's what I call a great customer service! I was a bit disappointed when they dropped Lynn Hill and Staph Davis because I think they are awesome, but I am such a gear whore that I will buy any good deals I can find.

So the ambassador sponsored climbers are important to you - from a purchasing perspective?

DMT

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